Luisa Puppo is the co-owner of Welcome Management, a consultancy
firm specialized in marketing and training for the
tourism, enogastronomy and retail sectors.
As a senior consultant (project
design, project coordinator, AE trainer) she works on account of VET centres,
SMEs’ organizations, consortia, Chambers of Commerce and other local
authorities. She boasts25-year
experiencein SME development
plans and regional development projects, as well as European Social Fund,
Lifelong Learning Programme and EU territorial cooperation frameworks.
Her expertise areas include MSMEs marketing,
internationalisation, Business English-related micro languages, cross
cultural communication, social media marketing.
She also specializes in the varied facets of destination
management / branding (with a focus on rural areas) and special
interest tourismoffers (e.g.,
art & culture, active & sports, food&wine…).
A Gourmet English lecturer, translator
and blogger, she is one of the editors of Ligucibario® (http://www.ligucibario.com), a website dedicated to the enogastronomy, culture
and traditions of the Mediterranean basin. She also edits the LiguriabyLuisa blog (English).